Enflasyonun gelecekte de devam edecek i\u015f ya\u015fam\u0131n\u0131n \u00f6nemli bir sorunu oldu\u011fu g\u00fcn\u00fcm\u00fczde her ge\u00e7en g\u00fcn finansman maliyetleri ve \u00fcretim maliyetleri ile buna ba\u011fl\u0131 olarak fiyatlar artmakta, ger\u00e7ek anlamda sat\u0131\u015flar d\u00fc\u015fmekte ve i\u015fletmelerimizin s\u00fcrd\u00fcr\u00fclebilirlikleri riske girmektedir. Orta ve uzun d\u00f6nemli y\u0131ll\u0131k ve stratejik planlar yap\u0131lmas\u0131 da giderek anlams\u0131zla\u015fmakta; i\u015fletmeler neredeyse g\u00fcnl\u00fck, haftal\u0131k ayl\u0131k stratejiler ve taktiklerle ayakta durmaya \u00e7al\u0131\u015fmaktad\u0131rlar.<\/p>\n\n\n\n
Bu noktada finans, pazarlama ve maliyet y\u00f6netimi alanlar\u0131nda y\u00f6neticilere \u00f6nemli sorumluluklar d\u00fc\u015fmektedir. Maliyet giderleri y\u00f6netimi, \u00e7al\u0131\u015fma alanlar\u0131ndan birisi olmak zorunda. T\u00fcm birimlerde verimlilik y\u00f6netimini temel alan ve do\u011fru giderlerin do\u011fru \u015fekilde yap\u0131lmas\u0131n\u0131 sa\u011flayan bir duyarl\u0131l\u0131k \u00f6nem ta\u015f\u0131maktad\u0131r. Finans y\u00f6neticileri, likidite y\u00f6netiminden nakit y\u00f6netimine kadar i\u015fletmenin mali yap\u0131s\u0131n\u0131 izleyerek rasyonel ad\u0131mlar\u0131 planlamal\u0131 ve uygulamal\u0131.<\/p>\n\n\n\n
Enflasyonist ortamda fiyat art\u0131\u015flar\u0131na kar\u015f\u0131 \u00f6nlem olmak \u00fczere stoklara yat\u0131r\u0131m yapmak rasyonel g\u00f6r\u00fcnmekle birlikte stok devir h\u0131zlar\u0131 dikkate al\u0131narak hareket edilmeli; gere\u011finden fazla stoklara yat\u0131r\u0131m\u0131n \u00f6n\u00fcne ge\u00e7ilmeli; stok devir \u00e7abuklu\u011fu d\u00fc\u015f\u00fck stoklarda yat\u0131r\u0131mdan ka\u00e7\u0131n\u0131lmal\u0131d\u0131r.<\/p>\n\n\n\n
Pazarlarda rakip fiyatlar dikkatlice izlenerek pazarlama stratejileri uygulamaya al\u0131nmal\u0131, de\u011fi\u015fiklikler kar\u015f\u0131s\u0131nda h\u0131zla tepki verilmelidir. \u0130\u00e7 pazardaki olumsuz ko\u015fullardan olabildi\u011fince az etkilenmek \u00fczere ihracat pazarlar\u0131 ara\u015ft\u0131r\u0131lmal\u0131d\u0131r.<\/p>\n\n\n\n
Finans ve pazarlama y\u00f6neticilerinin birlikte ve daha s\u0131k\u0131 \u00e7al\u0131\u015fmalar\u0131, s\u00fcrekli ileti\u015fim i\u00e7inde olmalar\u0131; anl\u0131k de\u011fi\u015fiklik gerektiren stratejik kararlar\u0131 dan\u0131\u015farak vermeli; \u00fcst y\u00f6netimden onay almal\u0131lar.<\/p>\n\n\n\n
Finansal g\u00fcc\u00fcn azalmas\u0131, mevcut durumu s\u00fcrd\u00fcrmeyi riske edebilir. Bu durumda i\u015fletme y\u00f6netiminin mutlaka finans stratejilerini g\u00f6zden ge\u00e7irmesi, alacak y\u00f6netimi, bor\u00e7 y\u00f6netimi, vadeler, vb. konularda gerekli titizli\u011fi g\u00f6stermesi \u00f6nem ta\u015f\u0131maktad\u0131r. B\u00fcy\u00fck \u00e7o\u011funlu\u011funun \u00f6z sermayesinin d\u0131\u015f kaynaklara g\u00f6re zay\u0131f oldu\u011fu KOB\u0130\u2019lerde y\u00f6netimlerin acil eylem plan\u0131 haz\u0131rlamalar\u0131 da g\u00fcndemlerinde olmal\u0131d\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"
KOB\u0130\u2019lerde enflasyonist ortamda etkili finansal y\u00f6netim<\/p>\n","protected":false},"author":1,"featured_media":6941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem"],"_links":{"self":[{"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/posts\/7665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7665"}],"version-history":[{"count":1,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/posts\/7665\/revisions"}],"predecessor-version":[{"id":7666,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/posts\/7665\/revisions\/7666"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/media\/6941"}],"wp:attachment":[{"href":"https:\/\/www.cylogos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}