Ge\u00e7en haftaki yaz\u0131mda enflasyonun pazarlama plan ve stratejilerinde revizyon gerektirece\u011finden s\u00f6z etmi\u015ftim. Bu yaz\u0131mda revizyon konular\u0131n\u0131 vurgulamak istiyorum.<\/p>\n\n\n\n
\u00d6ncelikle yap\u0131lmamas\u0131 gereken iki yanl\u0131\u015f\u0131 vurgulamak istiyorum. Al\u0131nmaya devam edecek \u00f6nlemlerin stagflasyonu getirece\u011fi \u00f6ng\u00f6r\u00fcld\u00fc\u011f\u00fcnde, tasarruf etmek \u00fczere ne personel \u00e7\u0131karmal\u0131 ne de pazarlama b\u00fct\u00e7emizi k\u0131smal\u0131y\u0131z. \u00c7al\u0131\u015fanlar\u0131m\u0131z, yar\u0131n bu ekonomik ortam\u0131n bedelini \u00f6dedikten sonra normal hayata ge\u00e7ildi\u011finde yerine koyamayaca\u011f\u0131m\u0131z bir de\u011ferdir; ara\u015ft\u0131rmalar, bunu net olarak ortaya koymaktad\u0131r. Pazarlama b\u00fct\u00e7esinde de k\u0131s\u0131nt\u0131ya gitmemeliyiz; ara\u015ft\u0131rmalar zorlu d\u00f6nemlerde ileti\u015fimi kesen i\u015fletmelere, al\u0131c\u0131lar\u0131n sonras\u0131nda da kay\u0131ts\u0131z kald\u0131klar\u0131n\u0131 ortaya koymaktad\u0131r.<\/p>\n\n\n\n
Burada ilk yap\u0131lmas\u0131 gereken, mali durumun sa\u011fl\u0131kl\u0131 bir \u015fekilde tespit edilmesi; iyile\u015ftirme gereken y\u00f6nlere odaklan\u0131lmas\u0131, gider y\u00f6netiminin do\u011fru ve detayl\u0131 \u015fekilde analiz edilerek, verimlilik, etkililik ve etkinlik de\u011ferlerinin g\u00f6zden ge\u00e7irilmesidir. \u00d6z sermayeden \u00e7ok yabanc\u0131 kaynaklarla faaliyetlerini y\u00fcr\u00fcten i\u015fletmelerimizin risklerinin y\u00fcksek oldu\u011fu enflasyonist ortamda likidite, faaliyet ve karl\u0131l\u0131k oranlar\u0131n\u0131n incelenmesi, d\u00f6nen varl\u0131klar ile \u00f6zellikle k\u0131sa vadeli yabanc\u0131 kaynaklar ili\u015fkilerinin do\u011fru y\u00f6netilmesi gerekiyor.<\/p>\n\n\n\n
Finansal y\u00f6nden k\u0131r\u0131lganl\u0131\u011f\u0131n kontrol alt\u0131na al\u0131nmas\u0131 \u00f6l\u00e7\u00fcs\u00fcnde pazarlama stratejilerine odaklan\u0131laca\u011f\u0131n\u0131 da i\u015f hayat\u0131 ger\u00e7e\u011finde g\u00f6rmeliyiz.<\/p>\n\n\n\n
\u0130\u015fletmeler pazar\u0131nda faaliyet g\u00f6steren i\u015fletmelerin, finansal y\u00f6nden kontroll\u00fc olabildikleri ve verimlilik ve gider analizlerini yaparak \u00f6nlem alabildikleri \u00f6l\u00e7\u00fcde pazarda sunacaklar\u0131 fiyat ve \u00f6deme tekliflerinde daha rahat olacaklar\u0131 a\u00e7\u0131kt\u0131r. Bu d\u00f6nemde ayr\u0131ca m\u00fc\u015fterilerle ileti\u015fimi s\u00fcrd\u00fcrmek, sad\u0131k m\u00fc\u015fterilere de\u011fer odakl\u0131 sunumlar yapmak \u00f6nem ta\u015f\u0131maktad\u0131r. Nedir de\u011fer odakl\u0131 sunum? M\u00fc\u015fterilerin beklentilerini a\u015fan ve rakiplere g\u00f6re farkl\u0131l\u0131k sa\u011flayan her t\u00fcrl\u00fc \u00fcr\u00fcn\/hizmet ve di\u011fer sunumlard\u0131r.<\/p>\n\n\n\n
T\u00fcketiciler pazar\u0131nda faaliyet g\u00f6steren i\u015fletmeler ise, fiyata kar\u015f\u0131 daha duyarl\u0131 hale gelen t\u00fcketiciler i\u00e7in e-pazar yerlerinde bulunmal\u0131lar ve online al\u0131\u015fveri\u015f olanaklar\u0131 sunmal\u0131lar. Daha d\u00fc\u015f\u00fck fiyat olana\u011f\u0131 sa\u011flayan bu sunum, fiziksel da\u011f\u0131t\u0131m maliyetlerinden tasarruf sa\u011flad\u0131\u011f\u0131 i\u00e7in \u00f6nemsenmeli ve art\u0131k g\u00fcn\u00fcm\u00fcz i\u015f d\u00fcnyas\u0131n\u0131n ger\u00e7e\u011fi oldu\u011fu g\u00f6r\u00fclmeli. Ancak fiyat d\u00fc\u015f\u00fcrmek \u00fczere asla \u00fcr\u00fcn\u00fc k\u00fc\u00e7\u00fcltmemek gerekir.<\/p>\n\n\n\n
Ayr\u0131ca sad\u0131k m\u00fc\u015fterilere \u00f6zel kampanyalar sunmak, hedef t\u00fcketicilerin bulundu\u011fu sosyal medyada ileti\u015fim ve hatta etkile\u015fim i\u00e7inde olmak, i\u00e7erik pazarlamas\u0131 ile payla\u015f\u0131mlar\u0131 geli\u015ftirmek ayr\u0131 bir \u00f6nem ta\u015f\u0131yor. Zorlu bir s\u00fcreci i\u015fletme ve t\u00fcketici olarak birlikte ya\u015fayaca\u011f\u0131z.<\/p>\n","protected":false},"excerpt":{"rendered":"
Enflasyonun etkileri alt\u0131nda pazarlama stratejilerinde nelere dikkat etmeliyiz?<\/p>\n","protected":false},"author":1,"featured_media":6921,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem"],"_links":{"self":[{"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/posts\/7654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7654"}],"version-history":[{"count":1,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/posts\/7654\/revisions"}],"predecessor-version":[{"id":7655,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/posts\/7654\/revisions\/7655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/media\/6921"}],"wp:attachment":[{"href":"https:\/\/www.cylogos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}