{"id":7474,"date":"2018-03-30T06:44:00","date_gmt":"2018-03-30T06:44:00","guid":{"rendered":"https:\/\/www.cylogos.com\/?p=7474"},"modified":"2026-08-27T08:46:14","modified_gmt":"2026-08-27T08:46:14","slug":"pazarlama-musterinizle-iletisimizinizi-guclendirin","status":"publish","type":"post","link":"https:\/\/www.cylogos.com\/?p=7474","title":{"rendered":"Pazarlama, M\u00fc\u015fterinizle \u0130leti\u015fimizinizi G\u00fc\u00e7lendirin!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">ISBN&nbsp; :978-975-555-218-7<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130SMMMO Yay\u0131nlar\u0131 No: 155, 2013.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1.Muhasebecilik Ve Mali M\u00fc\u015favirlik Hizmetlerinin \u00d6zellikleri<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muhasebecilik ve Mali M\u00fc\u015favirlik ile Yeminli Mali M\u00fc\u015favirlik Mesle\u011finin konular\u0131<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vergi muhasebesi d\u0131\u015f\u0131nda hizmet talebi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rekabet ko\u015fullar\u0131yla gelen pazarlama ger\u00e7e\u011fi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muhasebecilik ve Mali M\u00fc\u015favirlik hizmetlerini pazarlaman\u0131n zorlu\u011fu<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meslek Mensubunun De\u011ferleri<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130hmal edilen bir konu: Kurumsal d\u00fczeyde mesle\u011fin pazarlanmas\u0131<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meslekte kurumsalla\u015fma<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muhasebecilikten Mali M\u00fc\u015favirli\u011fe ve Ba\u011f\u0131ms\u0131z Denet\u00e7ili\u011fe y\u00f6nelme<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00f6l\u00fcm Sons\u00f6z\u00fc<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2<\/strong><strong>. Modern Pazarlama Anlay\u0131\u015f\u0131<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Modern Pazarlama Anlay\u0131\u015f\u0131 nedir?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Modern Pazarlama Anlay\u0131\u015f\u0131n\u0131n temel unsurlar\u0131 nelerdir?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hedef pazar\/pazarlar belirlemek ne i\u015finize yarar?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7evresel fakt\u00f6rler de de\u011fi\u015fiyor!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fteriye sunaca\u011f\u0131n\u0131z \u201cDe\u011fer(ler)\u201d nedir?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fteri odakl\u0131 olmak zorunda m\u0131s\u0131n\u0131z?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fteriye y\u00f6nelik pazarlama program\u0131<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00f6l\u00fcm Sons\u00f6z\u00fc<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3<strong>. <\/strong><strong>Pazarlama Planlamas\u0131<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neden pazarlama planlamas\u0131?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mali kaynaklar\u0131n k\u0131s\u0131tl\u0131 olmas\u0131 pazarlamaya engel de\u011fildir!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durum analizi<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Di\u011fer meslek mensuplar\u0131 (Rakipler)<\/li>\n\n\n\n<li>M\u00fc\u015fteriler<\/li>\n\n\n\n<li>\u00dcst y\u00f6netim (Firman\u0131n kendisi)<\/li>\n\n\n\n<li>Mali yap\u0131<\/li>\n\n\n\n<li>Hizmet sunum sistemi<\/li>\n\n\n\n<li>\u0130nsan kaynaklar\u0131<\/li>\n\n\n\n<li>Pazarlama program\u0131<\/li>\n\n\n\n<li>Firman\u0131n i\u00e7inde bulundu\u011fu durum<\/li>\n\n\n\n<li>Destek\u00e7iler<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pazarlama ama\u00e7lar\u0131n\u0131n belirlenmesi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pazarlama stratejisi geli\u015ftirme<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pazarlama planlamas\u0131nda haks\u0131z rekabet yasa\u011f\u0131n\u0131n yeri<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00f6l\u00fcm Sons\u00f6z\u00fc<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4<\/strong><strong>. <\/strong><strong>Pazar Konumland\u0131rma<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Konumland\u0131rma nedir?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pazar konumland\u0131rman\u0131n katk\u0131lar\u0131<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Konumland\u0131rmada hizmetin farkl\u0131la\u015ft\u0131r\u0131lmas\u0131<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00f6l\u00fcm Sons\u00f6z\u00fc<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5. <strong>Hizmetlerin Yarat\u0131lmas\u0131 Ve Sunulmas\u0131<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6z hizmetler, tamamlay\u0131c\u0131 hizmetler ve zenginle\u015ftirici hizmetler<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kendinizi ve hizmetinizi de\u011ferleyin!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hizmetin yarat\u0131lmas\u0131 ve sunulmas\u0131<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hizmet ba\u015far\u0131s\u0131zl\u0131k e\u011frisi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00f6l\u00fcm Sons\u00f6z\u00fc<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6. Hizmetin De\u011feri Ve Hizmet Kalitesi<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hizmet de\u011feri nedir?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hizmet kalitesi nedir?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hizmet kalitesini nas\u0131l a\u00e7\u0131klars\u0131n\u0131z?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fteri hizmet kalitesini nas\u0131l de\u011ferler?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00f6l\u00fcm Sons\u00f6z\u00fc<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>7.<\/strong> <strong>Muhasebecilik Ve Mali M\u00fc\u015favirlik Hizmetlerinde \u00dccretlendirme<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dccretle ilgili yasal d\u00fczenlemeler<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dccreti&nbsp; m\u00fc\u015fteriye nas\u0131l kabul ettireceksiniz?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alg\u0131lanan de\u011fer temelli \u00fccretlendirme<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dccretlendirmede g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gereken kriterler<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00f6l\u00fcm Sons\u00f6z\u00fc<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>8. \u0130leti\u015fim Kararlar\u0131<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pazarlama ileti\u015fiminin ama\u00e7lar\u0131 (Pazarlama reklam de\u011fildir!)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pazarlama ileti\u015fimi kararlar\u0131na ili\u015fkin mevzuat h\u00fck\u00fcmleri<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kullanabilece\u011finiz pazarlama ileti\u015fimi ara\u00e7lar\u0131<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00fct\u00fcnle\u015fik pazarlama ileti\u015fimi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00f6l\u00fcm Sons\u00f6z\u00fc<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>9. Klasik Pazarlama \u0130leti\u015fimi Ara\u00e7lar\u0131<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Duyurum<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Halkla \u0130li\u015fkiler<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y\u00fcz Y\u00fcze \u0130leti\u015fim<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sat\u0131\u015f \u00d6zendirme<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sponsorluk<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kurumsal Kimlik<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kulaktan Kula\u011fa Pazarlama<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00f6l\u00fcm Sons\u00f6z\u00fc<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>10. \u0130nternet Temelli Pazarlama \u0130leti\u015fimi Ara\u00e7lar\u0131<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Web Sitesi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Blog<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elektronik Posta<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mobil \u0130leti\u015fim Ara\u00e7lar\u0131 \u0130le \u0130leti\u015fim<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00f6l\u00fcm Sons\u00f6z\u00fc<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>11.<\/strong> <strong>M\u00fc\u015fteri \u0130li\u015fkileri Y\u00f6netimi<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fteri ili\u015fkileri<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130li\u015fkisel pazarlamay\u0131 benimsemelisiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fteri ili\u015fkileri y\u00f6netimi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Potansiyel m\u00fc\u015fterileri nas\u0131l kazan\u0131rs\u0131n\u0131z?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fterilerle ili\u015fkilerde alt\u0131n kurallar<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir m\u00fc\u015fteri ili\u015fkileri y\u00f6netimi program\u0131 uygulama \u00f6rne\u011fi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00f6l\u00fcm Sons\u00f6z\u00fc<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>12.<\/strong> <strong>Fiziksel Varl\u0131klar<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fiziksel varl\u0131k t\u00fcrleri<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00f6l\u00fcm Sons\u00f6z\u00fc<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>13. \u0130nsan Kaynaklar\u0131<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130nsan kaynaklar\u0131 \u00f6zellikleri<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00f6l\u00fcm Sons\u00f6z\u00fc<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>14. Verimlilik<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verimli olup olmad\u0131\u011f\u0131n\u0131z\u0131 nas\u0131l anlayacaks\u0131n\u0131z?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00f6l\u00fcm Sons\u00f6z\u00fc<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>15. B\u00fcy\u00fcme Stratejileri<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00fcy\u00fcme plan\u0131 ve stratejiler<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pazara girme stratejisi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pazar geli\u015ftirme stratejisi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hizmet geli\u015ftirme stratejisi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7e\u015fitlendirme stratejisi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00fcy\u00fcmenin risklerini dikkate almay\u0131 ihmal etmeyin!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00f6l\u00fcm Sons\u00f6z\u00fc<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>16. Farkl\u0131la\u015ft\u0131rma Stratejileri<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Farkl\u0131l\u0131\u011f\u0131n \u00f6zellikleri<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hangi konularda farkl\u0131la\u015fabilirsiniz?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00f6l\u00fcm Sons\u00f6z\u00fc<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>17. M\u00fc\u015fterilerin Beklentileri Pilot Ara\u015ft\u0131rmas\u0131 Bulgular\u0131<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ara\u015ft\u0131rma kapsam\u0131na giren m\u00fc\u015fterilerin profili<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muhasebecilik ve mali m\u00fc\u015favirlik hizmet konular\u0131n\u0131n \u00f6nemi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fterilerin mali m\u00fc\u015favirlerinin \u00f6nem verdikleri \u00f6zellikleri<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Baz\u0131 yarg\u0131lara ili\u015fkin de\u011ferlendirmeler<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fterilerin mali m\u00fc\u015favir aray\u0131\u015flar\u0131 oldu mu?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meslek mensubu ve \u00e7al\u0131\u015fanlardan memnuniyet d\u00fczeyi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fteriler hangi durumlarda mali m\u00fc\u015favirlerini de\u011fi\u015ftirirler?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ara\u015ft\u0131rma bulgular\u0131 ne anlat\u0131yor?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kaynak\u00e7a<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pazarlama, M\u00fc\u015fterinizle \u0130leti\u015fimizinizi G\u00fc\u00e7lendirin!<\/p>\n","protected":false},"author":1,"featured_media":7596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,86],"tags":[],"class_list":["post-7474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kitaplar","category-pazarlama-kitaplari"],"_links":{"self":[{"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/posts\/7474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7474"}],"version-history":[{"count":1,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/posts\/7474\/revisions"}],"predecessor-version":[{"id":7480,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/posts\/7474\/revisions\/7480"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/media\/7596"}],"wp:attachment":[{"href":"https:\/\/www.cylogos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}