{"id":7472,"date":"2018-08-30T06:44:00","date_gmt":"2018-08-30T06:44:00","guid":{"rendered":"https:\/\/www.cylogos.com\/?p=7472"},"modified":"2026-08-27T08:45:26","modified_gmt":"2026-08-27T08:45:26","slug":"mali-musavirlik-hizmetlerinde-pazarlama","status":"publish","type":"post","link":"https:\/\/www.cylogos.com\/?p=7472","title":{"rendered":"Mali M\u00fc\u015favirlik Hizmetlerinde Pazarlama"},"content":{"rendered":"\n

ISBN  : 975-555-079-8<\/p>\n\n\n\n

\u0130SMMMO Yay\u0131nlar\u0131 No:39, 2002<\/p>\n\n\n\n

\u0130\u00e7indekiler<\/p>\n\n\n\n

    \n
  1. Muhasebe ve Mali M\u00fc\u015favirlik Hizmetlerinin \u00d6zellikleri
    1. Muhasebecilik ve Mali M\u00fc\u015favirlik \u0130le Yeminli mali M\u00fc\u015favirlik mesle\u011finin Konular\u0131<\/li><\/ol>
      1. Muhasebe ve Mali M\u00fc\u015favirlik Hizmetlerinin \u00d6zellikleri<\/li><\/ol>\n
          \n
        1. B\u00f6l\u00fcm Sons\u00f6z\u00fc<\/li>\n<\/ol>\n<\/li>\n\n\n\n
        2. Modern Pazarlama Anlay\u0131\u015f\u0131
          1. Modern Pazarlama Anlay\u0131\u015f\u0131n\u0131n Tan\u0131m\u0131<\/li><\/ol>
            1. Modern pazarlama Anlay\u0131\u015f\u0131n\u0131n Temel Unsurlar\u0131<\/li><\/ol>
              1. Pazarlama Program\u0131<\/li><\/ol>\n
                  \n
                1. B\u00f6l\u00fcm Sons\u00f6z\u00fc<\/li>\n<\/ol>\n<\/li>\n\n\n\n
                2. Pazarlama Planlamas\u0131
                  1. Durum Analizi<\/li><\/ol>
                    1. Misyon Belirleme<\/li><\/ol>
                      1. Pazarlama Ama\u00e7lar\u0131n\u0131n Belirlenmesi<\/li><\/ol>
                        1. Pazarlama Stratejisi Geli\u015ftirme<\/li><\/ol>
                          1. Pazarlama Planlamas\u0131nda Haks\u0131z Rekabet Yasa\u011f\u0131n\u0131n Yeri<\/li><\/ol>\n
                              \n
                            1. B\u00f6l\u00fcm Sons\u00f6z\u00fc<\/li>\n<\/ol>\n<\/li>\n\n\n\n
                            2. Pazar Konumlama
                              1. Pazar Konumlaman\u0131n Nedenleri<\/li><\/ol>
                                1. Konumlamada Hizmetin Farkl\u0131la\u015ft\u0131r\u0131lmas\u0131<\/li><\/ol>\n
                                    \n
                                  1. B\u00f6l\u00fcm Sons\u00f6z\u00fc<\/li>\n<\/ol>\n<\/li>\n\n\n\n
                                  2. Hizmetlerin Yarat\u0131lmas\u0131 ve Sunulmas\u0131
                                    1. \u00d6z Hizmetler, Tamamlay\u0131c\u0131 ve Zenginle\u015ftirici Hizmetler<\/li><\/ol>
                                      1. Hizmetlerin Yarat\u0131lmas\u0131 ve Sunulmas\u0131<\/li><\/ol>
                                        1. Hizmet Ba\u015far\u0131s\u0131zl\u0131k E\u011frisi<\/li><\/ol>\n
                                            \n
                                          1. B\u00f6l\u00fcm Sons\u00f6z\u00fc<\/li>\n<\/ol>\n<\/li>\n\n\n\n
                                          2. Hizmetin De\u011feri ve Hizmet Kalitesi
                                            1. Hizmet De\u011feri<\/li><\/ol>
                                              1. Hizmet Kalitesi
                                                1. Hizmet Kalitesi Modelleri<\/li><\/ol>
                                                  1. M\u00fckelleflerin Hizmet Kalitesini De\u011ferleme Bi\u00e7imleri<\/li><\/ol><\/li><\/ol>\n
                                                      \n
                                                    1. B\u00f6l\u00fcm Sons\u00f6z\u00fc<\/li>\n<\/ol>\n<\/li>\n\n\n\n
                                                    2. Muhasebe ve Mali M\u00fc\u015favirlik Hizmetlerinde Fiyatlama
                                                      1. Muhasebe ve Mali M\u00fc\u015favirlik Hizmetlerinde Fiyatlama (\u00dccret) Esaslar\u0131<\/li><\/ol>
                                                        1. Fiyatlamada G\u00f6z \u00d6n\u00fcnde Bulundurulmas\u0131 Gereken Kriterler<\/li><\/ol>
                                                          1. Asgari \u00dccret Belirleme Esaslar\u0131<\/li><\/ol>\n
                                                              \n
                                                            1. B\u00f6l\u00fcm Sons\u00f6z\u00fc<\/li>\n<\/ol>\n<\/li>\n\n\n\n
                                                            2. Tutundurma Kararlar\u0131
                                                              1. Tutundurma Kararlar\u0131na \u0130li\u015fkin Mecburi Meslek Kararlar\u0131<\/li><\/ol>
                                                                1. Tutundurma Ara\u00e7lar\u0131<\/li><\/ol>\n
                                                                    \n
                                                                  1. B\u00f6l\u00fcm Sons\u00f6z\u00fc<\/li>\n<\/ol>\n<\/li>\n\n\n\n
                                                                  2. M\u00fc\u015fteri \u0130li\u015fkileri Y\u00f6netimi
                                                                    1. M\u00fc\u015fteri \u0130li\u015fkileri<\/li><\/ol>
                                                                      1. M\u00fckellef Ba\u011fl\u0131l\u0131\u011f\u0131 ve M\u00fckellef De\u011feri Yaratma<\/li><\/ol>
                                                                        1. Potansiyel M\u00fckellefleri Kazanma<\/li><\/ol>
                                                                          1. M\u00fckellefle \u0130li\u015fkilerde Alt\u0131n Kurallar<\/li><\/ol>\n
                                                                              \n
                                                                            1. B\u00f6l\u00fcm Sons\u00f6z\u00fc<\/li>\n<\/ol>\n<\/li>\n\n\n\n
                                                                            2. Fiziksel Varl\u0131klar (B\u00fcro Donan\u0131m\u0131)
                                                                              1. Fiziksel Varl\u0131k T\u00fcrleri<\/li><\/ol>\n
                                                                                  \n
                                                                                1. B\u00f6l\u00fcm Sons\u00f6z\u00fc<\/li>\n<\/ol>\n<\/li>\n\n\n\n
                                                                                2. Personel
                                                                                  1. Personel \u00d6zellikleri<\/li><\/ol>\n
                                                                                      \n
                                                                                    1. B\u00f6l\u00fcm Sons\u00f6z\u00fc<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

                                                                                      Mali M\u00fc\u015favirlik Hizmetlerinde Pazarlama<\/p>\n","protected":false},"author":1,"featured_media":7594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,86],"tags":[],"class_list":["post-7472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kitaplar","category-pazarlama-kitaplari"],"_links":{"self":[{"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/posts\/7472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7472"}],"version-history":[{"count":1,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/posts\/7472\/revisions"}],"predecessor-version":[{"id":7478,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/posts\/7472\/revisions\/7478"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/media\/7594"}],"wp:attachment":[{"href":"https:\/\/www.cylogos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}