{"id":7467,"date":"2018-08-30T06:41:00","date_gmt":"2018-08-30T06:41:00","guid":{"rendered":"https:\/\/www.cylogos.com\/?p=7467"},"modified":"2026-08-27T08:45:45","modified_gmt":"2026-08-27T08:45:45","slug":"antakya-marka-kent","status":"publish","type":"post","link":"https:\/\/www.cylogos.com\/?p=7467","title":{"rendered":"Antakya Marka Kent"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">ISBN&nbsp; :978-605-5681-38-8<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Detay Yay\u0131nc\u0131l\u0131k<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.detayyayin.com.tr\">www.detayyayin.com.tr<\/a><\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li>Marka Kent Projesi ve Antakya<\/li>\n\n\n\n<li>Destinasyon Pazarlamas\u0131<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">2.1. Pazarlama ve Hizmet Pazarlamas\u0131 Kavramlar\u0131<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2.2. Turizm Pazarlamas\u0131 ve Destinasyon Pazarlamas\u0131 Kavramlar\u0131<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. Markalama ve Kent Markas\u0131 Olu\u015fturma<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 3.1. Pazarlamada Marka ve \u00d6nemi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 3.2. Destinasyon (Kent) Markalama S\u00fcreci<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 3.3. Marka Kent \u00d6rnekleri<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 3.3.1. \u201cDubai\u201d: Al\u0131\u015fveri\u015fin Merkezi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 3.3.2. New York: \u201c\u0130maj Her \u015eeydir\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 3.3.3. Paris: \u201cKlasik Klas\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 3.3.4. Heidelberg: \u201cK\u00fc\u00e7\u00fck, \u015eirin, G\u00fcvenli ve Ho\u015fg\u00f6r\u00fcn\u00fcn Merkezi\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 3.3.5. Galler<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 3.3.7. Palma<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 3.3.8. Yeni Zelanda<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 3.3.9. \u0130spanya<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 3.3.10. M\u0131s\u0131r<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 3.3.11. Singapur<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. Antakya Markalama S\u00fcreci<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 4.1. Marka Bile\u015fenlerinin Belirlenmesi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 4.1.1. Ke\u015fifsel \u00c7al\u0131\u015fma Sonu\u00e7lar\u0131<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 4.1.2. SWOT Analizi Sonu\u00e7lar\u0131<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 4.2. Marka \u0130maj\u0131n\u0131n Belirlenmesi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 4.3. Marka \u0130maj\u0131n\u0131n Hedef Kitlelere Uygunlu\u011funun Saptanmas\u0131<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 4.4. Markan\u0131n Pazarlanmas\u0131 \u0130\u00e7in \u00d6n Ko\u015fullar ve Yeterliliklerin Belirlenmesi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 4.5. Markan\u0131n Sunumu \u0130\u00e7in Pazarlama Program\u0131n\u0131n Belirlenmesi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5. Sonu\u00e7lar ve \u00d6neriler&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Antakya Marka Kent<\/p>\n","protected":false},"author":1,"featured_media":7588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,79],"tags":[],"class_list":["post-7467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kent-ve-marka-kitaplari","category-kitaplar"],"_links":{"self":[{"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/posts\/7467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7467"}],"version-history":[{"count":2,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/posts\/7467\/revisions"}],"predecessor-version":[{"id":7470,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/posts\/7467\/revisions\/7470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/media\/7588"}],"wp:attachment":[{"href":"https:\/\/www.cylogos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}