{"id":7428,"date":"2020-04-16T06:09:00","date_gmt":"2020-04-16T06:09:00","guid":{"rendered":"https:\/\/www.cylogos.com\/?p=7428"},"modified":"2023-01-05T06:35:12","modified_gmt":"2023-01-05T06:35:12","slug":"covid-19-ile-gelen-tuketici-davranislarinda-olasi-degisimler","status":"publish","type":"post","link":"https:\/\/www.cylogos.com\/?p=7428","title":{"rendered":"Covid-19 \u0130le Gelen T\u00fcketici Davran\u0131\u015flar\u0131nda Olas\u0131 De\u011fi\u015fimler"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">COVID-19 pandemisi s\u00fcrerken art\u0131k hi\u00e7bir \u015feyin eskisi gibi olmayaca\u011f\u0131na inanmaya ba\u015flad\u0131k. Bu vir\u00fcs, a\u015f\u0131s\u0131 bulunup ticarile\u015ferek s\u0131radanla\u015fsa bile galiba etkileri ve sonu\u00e7lar\u0131 bundan sonraki ya\u015fam\u0131m\u0131z\u0131 \u015fekillendirecek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcketicinin sat\u0131n alma davran\u0131\u015f\u0131nda ne gibi olas\u0131 de\u011fi\u015fiklikler olacak? Bu yaz\u0131mda sezgisel tahmin ve \u00f6ng\u00f6r\u00fclere dayanarak s\u0131ralayay\u0131m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Online al\u0131\u015fveri\u015f trendi art\u0131yordu; ama art\u0131k \u00e7ok h\u0131zl\u0131 \u015fekilde b\u00fcy\u00fck oranda hayat\u0131m\u0131zda yer alacak.<\/li>\n\n\n\n<li>Nakit yerine kredi kart\u0131 ile al\u0131\u015fveri\u015fte \u00e7ok h\u0131zl\u0131 bir art\u0131\u015f olacak; blokchain sistemi \u00e7ok yak\u0131n bir zamanda i\u015f hayat\u0131m\u0131zda yerini alacak.<\/li>\n\n\n\n<li>Ma\u011fazalarda giyim kabinlerinin kullan\u0131m\u0131nda \u201ckorku\u201d ya\u015fanabilecek; \u201cg\u00fcvensizlik\u201d hakim duygu olacak.<\/li>\n\n\n\n<li>Online al\u0131\u015fveri\u015fle gelen \u00fcr\u00fcnlerin dezenfekte edilip edilmedi\u011fi ku\u015fkusu, sat\u0131n alma davran\u0131\u015flar\u0131nda etkili olabilecek.<\/li>\n\n\n\n<li>Ma\u011fazalarda vir\u00fcse kar\u015f\u0131 \u00f6nlem olan \u00fcr\u00fcnlere dokunmama, vir\u00fcs\u00fcn etkisiz hale gelmesinden sonra da devam edebilecek. Baz\u0131 kronik rahats\u0131zl\u0131klar\u0131 olan insanlar, do\u011fal olarak daha \u00e7ok duyarl\u0131 olmaya devam edecekler.<\/li>\n\n\n\n<li>Ma\u011fazalarda \u00e7ok say\u0131da t\u00fcketicinin bulunmas\u0131, al\u0131\u015fveri\u015fte duraksamaya neden olabilecek; sat\u0131n almaktan vazge\u00e7me veya erteleme karar\u0131 verilebilecek.<\/li>\n\n\n\n<li>Sosyal mesafenin korundu\u011fu restoranlar, cafeler, e\u011flence yerleri, vb. tercih edilebilecek; t\u00fcketici bu konuda duyarl\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcrebilecek.<\/li>\n\n\n\n<li>Pandemi, ciddi bir i\u015fsizlik yarat\u0131yor; kapanmalar\u0131n artma olas\u0131l\u0131\u011f\u0131 ile birlikte daha \u00e7ok temel ihtiya\u00e7lar\u0131 kar\u015f\u0131layan ve d\u00fc\u015f\u00fck fiyatl\u0131 \u00fcr\u00fcnler tercih edilebilecek.<\/li>\n\n\n\n<li>Tasarruf etme olana\u011f\u0131 elde edebilen \u015fansl\u0131 t\u00fcketiciler daha da dikkatli harcama yapmaya y\u00f6nelecek; fiyat hassasiyeti daha da artacak.<\/li>\n\n\n\n<li>Sat\u0131n alma g\u00fcc\u00fc ciddi d\u00fczeyde d\u00fc\u015fen, tasarrufun, \u00e7ok dikkatli harcama yapman\u0131n \u00f6nemini fark eden t\u00fcketici, dayan\u0131kl\u0131 t\u00fcketim mallar\u0131yla ilgili sat\u0131n alma karar\u0131n\u0131 verirken birka\u00e7 kez d\u00fc\u015f\u00fcnebilecek.<\/li>\n\n\n\n<li>Uzunca bir s\u00fcre, \u00fcr\u00fcn ve hizmet al\u0131m\u0131nda fiyat, \u00f6deme olanaklar\u0131, sat\u0131n alma karar\u0131n\u0131n belirleyicisi olacak.<\/li>\n\n\n\n<li>Uzunca bir s\u00fcre toplu yerlerde e\u011fitimler, \u00f6\u011frenim kurumlar\u0131nda s\u0131k\u0131\u015f\u0131k d\u00fczenler \u00e7ekicili\u011fini yitirecek; y\u00fcz y\u00fcze e\u011fitimin yerini tutmasa da y\u00fcksek\u00f6\u011frenim ve ya\u015fam boyu ki\u015fisel ve mesleki e\u011fitimler online sisteme aktar\u0131labilecek.<\/li>\n\n\n\n<li>Sosyal mesafe, y\u00fcksek\u00f6\u011frenim gen\u00e7li\u011fine bar\u0131nma hizmeti veren kurumlar i\u00e7in de \u015fimdiden d\u00fc\u015f\u00fcn\u00fclmesi gereken bir konu. Tek odal\u0131 yurtlara talep artacak ve bu l\u00fcks de\u011fil, \u201cya\u015fam hakk\u0131\u201d olarak de\u011ferlenebilecek.<\/li>\n\n\n\n<li>Do\u011fal \u00e7evreye sayg\u0131 ve koruma bilinci, dijital tsunami kadar \u00f6nemli bir \u015fekilde g\u00fcndemimizde yerini alarak ya\u015fam\u0131m\u0131z\u0131n bir par\u00e7as\u0131 olacak.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130lk d\u00fc\u015f\u00fcnd\u00fcklerim bunlar. Katk\u0131 verirseniz memnun olurum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pazarlama ne yapmal\u0131? \u0130zleyen yaz\u0131m\u0131n konusu\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>COVID-19 pandemisi s\u00fcrerken art\u0131k hi\u00e7bir \u015feyin eskisi gibi olmayaca\u011f\u0131na inanmaya ba\u015flad\u0131k. Bu vir\u00fcs, a\u015f\u0131s\u0131 bulunup ticarile\u015ferek s\u0131radanla\u015fsa bile galiba etkileri ve sonu\u00e7lar\u0131 bundan sonraki ya\u015fam\u0131m\u0131z\u0131 \u015fekillendirecek. T\u00fcketicinin sat\u0131n alma davran\u0131\u015f\u0131nda ne gibi olas\u0131 de\u011fi\u015fiklikler olacak? Bu yaz\u0131mda sezgisel tahmin ve \u00f6ng\u00f6r\u00fclere dayanarak s\u0131ralayay\u0131m: \u0130lk d\u00fc\u015f\u00fcnd\u00fcklerim bunlar. Katk\u0131 verirseniz memnun olurum. Pazarlama ne yapmal\u0131? \u0130zleyen yaz\u0131m\u0131n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,54],"tags":[],"class_list":["post-7428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem","category-pazarlama"],"_links":{"self":[{"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/posts\/7428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7428"}],"version-history":[{"count":3,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/posts\/7428\/revisions"}],"predecessor-version":[{"id":7449,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/posts\/7428\/revisions\/7449"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/media\/6278"}],"wp:attachment":[{"href":"https:\/\/www.cylogos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}