{"id":7401,"date":"2019-07-18T19:54:00","date_gmt":"2019-07-18T19:54:00","guid":{"rendered":"https:\/\/www.cylogos.com\/?p=7401"},"modified":"2023-01-04T20:07:26","modified_gmt":"2023-01-04T20:07:26","slug":"pazarlama","status":"publish","type":"post","link":"https:\/\/www.cylogos.com\/?p=7401","title":{"rendered":"Pazarlama"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>DURGUNLUKTA PAZARLAMA NE YAPMALI, NE YAPMAMALI?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ekonomimizin son \u00e7eyre\u011finde \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re %3; 2019\u2019un ilk \u00e7eyre\u011finde de ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re %2,6 k\u00fc\u00e7\u00fclmesi resesyonda oldu\u011fumuzun g\u00f6stergesi. Ekonomiyi canland\u0131rmaya y\u00f6nelik paketlerin de yeterince sonu\u00e7 vermedi\u011finin ortaya \u00e7\u0131kt\u0131\u011f\u0131 bu s\u00fcre\u00e7, ekonomide g\u00fcvenin olu\u015fmas\u0131 kadar, dikkatlerin, t\u00fcketicinin d\u00fc\u015fen sat\u0131n alma g\u00fcc\u00fcne de \u00e7evrilmesini gerektiriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00f6yle d\u00f6nemlerde pazarlama y\u00f6netimlerinin ve \u00fcst y\u00f6netimlerin t\u00fcketici sat\u0131n alma davran\u0131\u015f\u0131n\u0131 iyi \u00e7\u00f6z\u00fcmlemeleri gerekiyor: T\u00fcketici dijital d\u00fcnyan\u0131n sa\u011flad\u0131\u011f\u0131 avantaj\u0131 kullanarak hangi \u00fcr\u00fcn\u00fcn offline veya online, nerede ve hangi fiyatla, hangi promosyonla sat\u0131ld\u0131\u011f\u0131 bilgisini \u00e7ok kolay elde edip kullanarak sat\u0131n alma karar\u0131n\u0131 verirken resesyonla birlikte,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ertelenebilir isteklerini ay\u0131r\u0131p sonraya b\u0131rak\u0131yor;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ertelenemeyen ihtiya\u00e7 ve isteklerini \u201cen uygun fiyat\u201d ile sat\u0131n almaya gayret ediyor;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Kredi kart\u0131 ile al\u0131\u015fveri\u015f yaparak gelecekteki gelirini harcayan t\u00fcketici, \u015fimdi daha \u00e7ok hassasla\u015fm\u0131\u015f ve t\u00fcketimini k\u0131smak zorunda oldu\u011funun fark\u0131nda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kar, sat\u0131\u015f, nakit yarat\u0131m\u0131 bask\u0131s\u0131 alt\u0131nda olan pazarlama y\u00f6netimlerine birka\u00e7 \u00f6nerim:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Karl\u0131l\u0131k oranlar\u0131n\u0131n ne kadar d\u00fc\u015ft\u00fc\u011f\u00fc biliyorum. Yine de i\u015fletme \u00fcst y\u00f6netimleri olarak \u00fcretim maliyet ve faaliyet giderlerini verimlilik ve etkililik a\u00e7\u0131s\u0131ndan de\u011ferleyin; pazarlama y\u00f6netimleri olarak pazarlama giderlerini k\u0131smak\/kesmek yerine pazarlama faaliyetlerinin verimlili\u011fine odaklan\u0131n. Harcad\u0131\u011f\u0131n\u0131z her 1 TL\u2019nin kar\u015f\u0131l\u0131\u011f\u0131n\u0131 al\u0131yor musunuz? Ne kadar al\u0131yorsunuz? Hesaplay\u0131n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Nihai m\u00fc\u015fterilerinize \u00fcr\u00fcnlerinizin ula\u015fmas\u0131n\u0131 sa\u011flayan kanal \u00fcyelerine bask\u0131 yapmay\u0131n, riski onlara y\u00fcklemek yerine kanal \u00fcyelerini tak\u0131m\u0131n birer oyuncusu olarak g\u00f6r\u00fcn; daha yak\u0131n, destekleyici, i\u015f birli\u011fine dayal\u0131 ili\u015fkilere daha \u00e7ok \u00f6nem verin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Geleneksel ve dijital platformlarda nihai m\u00fc\u015fterilerle ileti\u015fiminizi kesmeyin; tan\u0131t\u0131m faaliyetlerinin b\u00fct\u00e7esini k\u0131smak\/kesmek yerine daha etkili ara\u00e7larla, daha etkili ileti\u015fim sa\u011flayacak i\u00e7erikle, b\u00fct\u00fcnsel olarak onlarla ileti\u015fimi s\u00fcrd\u00fcrmenin stratejilerine odaklan\u0131n. Dijital pazarlama \u00f6nemli olanaklar sunuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Fiyat rekabetinden uzak durun. Unutmay\u0131n ki fiyat rekabeti marka alg\u0131n\u0131z\u0131 olumsuz y\u00f6nde etkileyece\u011fi gibi, kimseye de orta ve uzun vadede fayda sa\u011flam\u0131yor. Kald\u0131 ki resesyonun k\u0131sa d\u00f6nemde atlat\u0131lamayabilece\u011fi ihtimalini de g\u00f6z \u00f6n\u00fcnde bulundurdu\u011funuzda kay\u0131plar\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc daha iyi hesaplars\u0131n\u0131z.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u00dcr\u00fcn, fiyat ve promosyon ara\u00e7lar\u0131 kullanarak sat\u0131n alma g\u00fcc\u00fc d\u00fc\u015fen t\u00fcketicinin elde edebilece\u011fi ve i\u015fletmenizin toplam sat\u0131\u015f hacmini (birim kar\u0131n\u0131 de\u011fil!) artt\u0131racak \u201cde\u011fer\u201d sunmaya odaklan\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DURGUNLUKTA PAZARLAMA NE YAPMALI, NE YAPMAMALI? Ekonomimizin son \u00e7eyre\u011finde \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re %3; 2019\u2019un ilk \u00e7eyre\u011finde de ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re %2,6 k\u00fc\u00e7\u00fclmesi resesyonda oldu\u011fumuzun g\u00f6stergesi. Ekonomiyi canland\u0131rmaya y\u00f6nelik paketlerin de yeterince sonu\u00e7 vermedi\u011finin ortaya \u00e7\u0131kt\u0131\u011f\u0131 bu s\u00fcre\u00e7, ekonomide g\u00fcvenin olu\u015fmas\u0131 kadar, dikkatlerin, t\u00fcketicinin d\u00fc\u015fen sat\u0131n alma g\u00fcc\u00fcne de \u00e7evrilmesini gerektiriyor. B\u00f6yle [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem"],"_links":{"self":[{"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/posts\/7401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7401"}],"version-history":[{"count":1,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/posts\/7401\/revisions"}],"predecessor-version":[{"id":7402,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/posts\/7401\/revisions\/7402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=\/wp\/v2\/media\/6278"}],"wp:attachment":[{"href":"https:\/\/www.cylogos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cylogos.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}